Social media posts are a great way to communicate with existing customers and gain new ones as well, but what can we post? What disclosures must be provided? How do we respond to a consumer complaint received via social media? In this session, we will answer those questions and more, and provide you with tools to help craft your institution’s social media policy. We will review the compliance considerations for both lending and deposit products. We will also discuss how best to market through Social Media. And we will talk about how to market to "today's" consumer.
Who Should Attend
This informative session is designed for Marketing Officers, Compliance Officers, and Internal Auditors.